There are three concepts to consider when naming a blog. Then, it’s a matter of weighing up the pros and cons, and finding a balance that best suits you.
I have taken for granted that any blog name we settle on has an available domain. Also, that it is not an established brand already.
So, what are the options?
Name A Blog For SEO
Concept 1. Choose a blog name that incorporates your keywords.
THE GOOD: Using keywords to name your blog can help with Search Engine Optimisation (SEO). It means that you’ll likely receive a few more visitors to your site.
When choosing a blog name this way, you have to make sure it is legible and something which doesn’t appear too forced. Pick 3 or 4 words and make them the domain name.
The subject name, and words that describe it, are the keywords.
I currently use Keywords Everywhere and KeywordSpy for researching keywords.
When researching, keep an eye out for something that looks natural. Something that seems to roll off the tongue.
THE BAD: The name you end up with may not be the most inspiring.
Another problem is that it’s restrictive. You may pigeon-hole yourself into a specific subject area.
MY VIEW: For higher search engine traffic, target keywords! But, it may not feel like your blog. You could easily lose inspiration by naming your blog something that doesn’t mean anything to you.
You’ll be writing and creating content for it. The readers will come along later. What will they find if you haven’t been inspired?
Catchy Blog Names
Concept 2. Choose a blog name that fits your idea, vibe or feel, but doesn’t necessarily fit in with the actual subject you cover. This means, finding a cool name that you like. Ideally, this name, or string, is abstract in nature.
THE GOOD: This, and Concept 3, are similar in their Pros and Cons.
Naming your website this way means that the domain remains versatile. If you decided to change the main topic covered in your blog, you wouldn’t need to purchase a new domain to fit.
THE BAD: The down side is that you miss out on the benefits of having a keyword in the title. You miss out on potential visitors you might have received.
Also, when naming a blog this way you can’t be too obscure, like calling your blog: ‘TheTallAntHeSmiles’.
You want to find something that sounds cool and is easy to read, and that could be applied to many different niche areas. Something that doesn’t scare off potential visitors.
As domain names are written in one continuous string, you should be weary of using words that could be split, to spell out, different words. Write your chosen name down, and check it over to make sure nothing undesirable is spelt out.
MY VIEW: I have applied this method with this website. Freedom2try represents a positive message to me. And, I can move with my viewership, whenever that starts!
If you’re starting a blog, and you are committed to the subject (knowing it will never change), then this may not be the right option for you. For example, if you want start a blog about whittling, I would get that word into the site title. I would try to find a happy mix between concepts 1 and 2.
An example would be, ‘WhittlingEvenings’.
That’s a nice name, with a keyword within.
Brilliant Blog Names… Your Name?
Concept 3. Use your name, or if your name is not available as a domain, a variant of your name.
THE GOOD: This is a great idea for a personality. If you are a career blogger, then branding your business under your own name is smart.
You have the versatility of Concept 2, and a distinct name for your website (as most websites are not somebody’s name). This may help visitors remember you for next time.
THE BAD: If you build a brand based around your name, then that may put off potential suitors down the road, should you ever want to sell the company.
How could anyone continue with the blog/company, if the star has left the show?
Also, there is no hope of adding any SEO keywords, unless your name is Hoover, and you blog about vacuum cleaners. The point is, it is your name. And that’s all it is.
MY VIEW: I’ve never sold a domain. I haven’t sold a company. But, I do make every effort to promote the ‘brand’, and make that brand something which could be sold at a later date.
Imagine that you have that whittling blog, above. After 5 years you review it, and see that you have managed to garner a large audience for your weekly tutorials.
Imagine a company, or person, sees the value in your blog and would like to purchase it.
In that hypothetical scenario, if the blog were in your name, it may not hold the same value.
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